Feature of a Bad E-Commerce Website
People who buy goods and services are known as customers. Today, marketing is also being carried on the internet. Selling and buying goods and services over the internet is known as e-commerce. The online sellers come up with websites which contain all the details of the goods and services they sell. The first step of online purchase is creating an online account on the seller’s website. Then he/she fills an online order form which contains the customer details and details of the goods and services ordered.
After the order is approved, the items are delivered to the customer’s doorsteps. The customer then makes payments after confirming that the goods he/she has received are the right ones. The online sellers make sure their websites are excellent in order to pull in and hold back more customers. Below are features of a frustrating e-commerce website.
An unattractive website frustrates a lot of online customers. A website which is not eye-catching has few visitors. To make an e-commerce website appealing, make sure it is simple and has perfect designs. Many adverts, large images and videos, bad fonts, poor themes and many animations make a website less attractive. It is not necessary you design your website. Neglecting this may lead to the collapse of your business.
Customers are set back by an unresponsive e-commerce website. Of late, it’s not only the desktop computers that can access the internet. Modern equipment such as laptops and smartphones can browse pages on the internet. These devices have different screen dimensions and resolution. A good e-commerce website should be displayed as it is on all these devices without hiding or reducing the quality of the content. A website which changes the content in different internet-enabled devices is upsetting. The Pixel Productions Inc. website has rich content on website responsiveness.
Many pop-ups on a website repel many customers. Pop-ups are adverts that appear unexpected and appear suddenly. There is nothing that disappoints as visiting a website but pop-ups prevent you from reading the content. An online seller is supposed to check and control the number of pop-ups.
A large website frustrates many customers. A website that takes longer to be displayed is a bad experience too many internet users. Poor network coverage, sluggish devices and websites with a lot of content cause this. Large website content such as videos and images increase the time that a website uses to load. Minimize the number of large files in order to attract customers.
An e-commerce website which is boring attracts no customers. The following are features of a boring website; old fonts, poor themes, outdated images and poor designs among others. A good e-commerce website should be interesting.
These are the main qualities of bad e-commerce websites.